Which of the following influences the consumer's perception of product quality?

The quality of the packaging plays a significant role in influencing a consumer's perception of product quality. High-quality packaging can imply that a product is premium or well-made, enhancing the overall image and perceived value of the product inside. Consumers often associate sturdy, aesthetically pleasing packaging with better quality, as it suggests attention to detail and care by the manufacturer. This perception can lead to increased consumer trust and a willingness to purchase, as well as repeat purchases based on the experience with the packaging.

While factors such as price, packaging size, and brand can also impact perceptions, the quality of the packaging is particularly crucial because it directly communicates the brand's commitment to quality to the consumer. Well-designed packaging that protects the product and is visually appealing creates a positive impression that can influence purchasing decisions and customer satisfaction.