How many types of customers does Publix identify?

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Publix identifies two primary types of customers: internal and external. Internal customers refer to the employees and teams within the organization who support each other in delivering quality service. External customers are the people who shop at Publix and engage with the services offered. Recognizing these two distinct customer groups allows Publix to tailor its strategies and improve service at both levels. By focusing on both internal and external customers, Publix can enhance employee satisfaction and, simultaneously, increase the overall customer experience, leading to higher loyalty and sales. This understanding is crucial for effective management and operational decisions in the deli and throughout the store.

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