How do seasonal promotions typically influence customer decisions?

Seasonal promotions are strategically designed to align with holidays, special occasions, and events, capitalizing on the heightened consumer interest during these times. These promotions create a sense of urgency and excitement, encouraging customers to make purchases that they might otherwise postpone. By offering discounts, special products, or limited-time offers, businesses can attract both regular and new customers, leading to a notable increase in sales. The effectiveness of these promotions lies in their ability to tap into seasonal needs—like party supplies during holidays or themed products that resonate with the current season—thereby driving traffic and boosting overall revenue for retailers.