Explain how promotional events can impact deli sales.

Promotional events are designed to attract customer attention and create excitement about specific products or the overall deli offerings. By providing an engaging experience, such as tastings, discounts, or themed events, these promotions can entice both existing and new customers to visit the deli. This heightened visibility and interest can lead to increased foot traffic, thereby driving higher sales volume overall.

Additionally, promotional events often create a sense of urgency or exclusivity—customers may feel compelled to take advantage of a promotion before it ends, encouraging immediate purchases. Not only do these events showcase a variety of products, but they can also highlight new or seasonal items, thereby broadening customers' awareness and encouraging them to try things they might not have considered before. Thus, the impact of promotional events can be significantly positive, leading to a notable boost in deli sales during and even after the event period.